Who is your demographic?
"The demographic trend is toward a younger population" mainly women and of any race.
I will best represent my demographic by adding a picture of someone on the cover of my magazine to that demographic to draw out attention to others.
https://www.researchgate.net/figure/Demographic-data-of-three-focus-groups-The-numbers-represent-the-number-of-corresponding_tbl1_327185834
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