Target Audience

 A target audience is a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message. 

This is the three-step approach to how I will be defining my target audience:

1. Conduct target customer research

2. Analyze the market

3. Define the audience

This is how I currently envision my target audience: 

Gender: 70% Women, 30% Men

Age Range: 15- 30 

I believe that the target audience for my magazine is women in their early to mid-twenties who are feminists or at least interested in motivating and supporting themselves and other women. I deduced this from the models, the colors and fonts, and the topics they talk about. The group of people that I hope to influence with my message/ magazine is women of any age and men who support women's rights. 

https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/

Using Mise-en-scene

 Mise en scene is a catch-all for everything that contributes to the visual presentation and overall “look” of a production.

Mise-en-scène is the stage design and arrangement of actors in scenes for a theatre or film production, both in visual arts through storyboarding, visual theme, and cinematography, and in narrative storytelling through the direction.

It’s the film’s visuals; meaning, all of the elements that appear on camera and their arrangement.

I. Setting

The setting of a scene – that is, the literal physical space in which it unfolds – has a huge impact on the visuals

II. Decor

The decor, also production design, within a setting is especially revealing. It, too, is often analyzed as symbolic of something about the story or character.

In particular, color can be read as an expression of deeper meaning. Green is often interpreted to exude nature, red passion, black death, or foreboding. Textures, too, are key. If a lush fabric like velvet is common in a space, then you might conclude that the inhabitants can afford the luxury.

Color helps distinguish between the three worlds in which the film unfolds.

These color differences help us keep track of what’s happening where as well as experience the full range of emotions that del Toro intends.

III. Lighting

Of course, lighting – an aspect of cinematography – is a key contributor to a film’s look and feel, too!”

IV. Depth of Space

When we talk about “depth of space”, we’re talking about the depth of the image onscreen. Depth is determined by the distances between objects, people, and scenery, influenced by their placement along with camera location and lens choice.

V. Costumes and Makeup

Although it can be easy to overlook costumes and makeup when you’re developing your screenplay, they’re a key element of mise en scène. “What the character is wearing and how it is arranged can say a lot about them, or not much at all. Which is equally important,”

Essentially, costumes and makeup are another way to externalize the internal, ever the holy grail of a medium as visual as film!

In Conclusion

Although mise-en-scène isn’t strictly a production term, it’s definitely something that filmmakers consider throughout the creative process! Think of it as the convergence of many different departments’ efforts, as guided by the director, culminating in a singular visual impression that impacts and gets analyzed by audiences and critics alike. They represent an opportunity for you to tell your story visually.

https://www.lightsfilmschool.com/blog/mise-en-scene-in-film-afk

https://collegefilmandmediastudies.com/mise-en-scene-2/

Nothing need be random, friends. Everything in the frame can carry meaning. It’s up to you and your team to instill it!

Using Composition

 Blog Post #11: Composition

Framing: framing refers to using elements of a scene to create a frame within your frame. Aside from directing attention, the use of framing gives a photo context.  It adds to the story by the image.

 http://www.photographyvox.com/a/photography-composition-framing/

Rule of Thirds: The rule of thirds is the basic rule of composition in film production. Divide the frame visually into thirds horizontally and vertically, so the image is divided into nine equal parts, which creates control points. Place your main objects along or within these lines, or their intersection.

https://expertphotography.com/improve-your-composition-the-rule-of-thirds/

depth of field – deep and shallow focus,

The area in front of the camera that appears sharp in the frame is called depth of field. Depth of Field is defined as the range of acceptable focus on a short.

A shallow depth of field refers to a small area in focus. Often the subject is in focus, while the background is blurred. A deep depth of field captures a larger area in focus, often keeping everything in the image sharp and clear.

https://cinefade.com/knowledge/how-to-adjust-depth-of-field-in-film

Focus Pulls.

The focus pull is a creative camera technique in which you change focus during a shot. Usually, this means adjusting the focus from one subject to another. 

https://www.studiobinder.com/blog/ultimate-guide-to-camera-shots/

Using Camera Angles

Blog Post #10

Full Shot

These shots were very popular at the beginning of the cinema before filmmakers had understood the power of medium shots and close-ups.

A full shot distances the character from the viewer both physically and psychologically. They carry less emotional weight, and therefore they are not the best choice during emotional scenes. A full shot would be more appropriate during a character’s entrance or a foot pursuit, for instance.

https://aaronfilm.wordpress.com/2017/03/14/shot-sizes-and-camera-angles/

Close Up Shot 

close-up shots, the subject occupies most of the frame, allowing very little observation on the environment. Close-ups are much more dramatic than long or medium shots. They are preferred when emphasizing someone’s emotion. 

https://aaronfilm.wordpress.com/2017/03/14/shot-sizes-and-camera-angles/

Medium Shot 

Medium shots are the most common types of shots in the movies. Showing most of the subject’s body, medium shots are halfway between long shots and close-ups. Also, composition guidelines suggest that frame lines shouldn’t cut the actors on the joints, so as long as operators avoid knees, waists, elbows, etc., showing a conversation in which the actors sit or stand across from each other:

https://aaronfilm.wordpress.com/2017/03/14/shot-sizes-and-camera-angles/

Viewing House Styles Presentations

Blog Post #9 

A couple ideas I have for my magazine is I want my magazine to have one specific person on the front cover and the font to be bold and simple, black or either white. Another idea is having 3 prominent people in the magazine because it is different. I want the font to be big but not take away from the cover art. 

I want the main idea of the magazine to be conspicuous just by glancing at the magazine cover. 

https://www.pinterest.com/pin/280912095495270708/

Analyzing House Style Reflection

Blog Post #8 

House style is a magazine that uses similar layouts and structures. Like the masthead font, colors, logo, the placement of pictures, and location of the barcode.  House style is useful and makes it so that the audience doesn't have to look around for there magazine because they know what to expect the front cover. 

It was pretty challenging to choose what type of house style I want because there are so many different choices and options, but I am happy with the one I chose. 

Working by myself for this was very tricky because, at times, I would've liked a second opinion on the choice I made. 

https://www.magzter.com/TW/%E6%99%82%E5%B0%9A%E5%AE%B6%E5%B1%85-HOUSE-STYLE/%E6%99%82%E5%B0%9A%E5%AE%B6%E5%B1%85-HOUSE-STYLE/Home/385840

https://www.circu.net/blog/inspirations/top-100-interior-design-magazines-you-must-have-full-list-maison-et-objet-2017/

https://www.slideshare.net/browny2911/kerrang-magazine-house-style