A target audience is a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message.
This is the three-step approach to how I will be defining my target audience:
1. Conduct target customer research
2. Analyze the market
3. Define the audience
This is how I currently envision my target audience:
Gender: 70% Women, 30% MenAge Range: 15- 30
I believe that the target audience for my magazine is women in their early to mid-twenties who are feminists or at least interested in motivating and supporting themselves and other women. I deduced this from the models, the colors and fonts, and the topics they talk about. The group of people that I hope to influence with my message/ magazine is women of any age and men who support women's rights.
https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/
No comments:
Post a Comment